How Amazon works to help parents keep their kids safe online through various initiatives and features.
Amazon FreeTime: Amazon offers a service called Amazon FreeTime (now known as Amazon Kids), which is a subscription-based service that provides curated content for children. It allows parents to create profiles for their kids and set age-appropriate limits and content filters.
Parental Controls: Amazon devices, such as Fire tablets and Fire TV, have built-in parental controls. Parents can set up restrictions on content, set time limits, and manage access to apps, games, and web browsing.
Content Filtering: Amazon provides content filtering options for its products, including Kindle e-readers and Fire tablets. Parents can restrict access to specific types of content, such as explicit books or movies.
Discussion and Guidance: Amazon offers resources and articles on their website to educate parents about online safety and provide guidance on how to manage their children's digital experiences. They cover topics like parental controls, safe browsing, and age-appropriate content.
Alexa Voice Assistant: Amazon's voice assistant, Alexa, offers parental controls that allow parents to manage what their kids can do with Alexa-enabled devices. Parents can set explicit content filters, restrict purchases, and review their child's activity.
Amazon Echo Dot Kids Edition: Amazon has released a dedicated Echo device designed specifically for kids, called the Echo Dot Kids Edition. It comes with built-in parental controls, age-appropriate content, and enhanced privacy features.
It's important to note that the information provided is based on my knowledge up until September 2021. As Amazon frequently updates its services and features, I recommend visiting the Amazon website or reaching out to Amazon's customer support for the most up-to-date information on how they partner with parents to keep kids safe online.
Family Trust team
Amazon FreeTime
Here are some key features of Amazon FreeTime (Amazon Kids):
Parental Controls: Parents can create profiles for each child and customize settings according to their age and preferences. This includes setting time limits, managing content access, and adjusting educational goals.
Curated Content: Amazon FreeTime provides access to a wide range of age-appropriate books, videos, apps, and games. The content is carefully selected by Amazon's editors to ensure suitability for children.
Learn First: With the Learn First feature, parents can designate specific educational content that their children must engage with before accessing entertainment content.
Discussion Cards: Amazon FreeTime offers discussion cards for select books and videos. These cards provide parents with conversation starters and questions to encourage critical thinking and engagement with the content.
Parent Dashboard: The Parent Dashboard allows parents to review their child's activities, set time limits, and manage content preferences remotely. It provides insights into their child's usage and helps parents make informed decisions.
Amazon Kids App: The Amazon Kids app is available for various devices, including Fire tablets, Fire TV, and Kindle e-readers. It provides a kid-friendly interface with easy navigation and access to the curated content.
It's worth noting that Amazon Kids requires a subscription, and the availability of features may vary depending on the device and subscription plan. For the most accurate and up-to-date information, I recommend visiting the Amazon website or contacting Amazon's customer support.
Discussion and Guidance
Online Resources: Amazon has provided articles, guides, and blog posts on their website that cover various topics related to parenting, online safety, and managing children's digital experiences. These resources aim to offer guidance and insights into navigating the digital world with children.
Parenting Community: Amazon has facilitated an online community where parents can connect, share experiences, and exchange tips on topics like online safety, age-appropriate content, and device management. This community allows parents to learn from each other and seek advice.
Customer Support: Amazon's customer support channels are available to assist parents with any questions or concerns they may have about their devices, parental controls, or accessing age-appropriate content. Parents can reach out to customer support through email, phone, or chat for personalized assistance.
Device Manuals and Help Pages: Amazon provides detailed device manuals and help pages that contain information on setting up parental controls, managing content, and utilizing safety features. These resources offer step-by-step instructions to help parents navigate through the settings and features of their Amazon devices.
It's important to note that Amazon's specific discussion and guidance offerings may have evolved or changed since my knowledge cutoff. For the most accurate and up-to-date information, I recommend visiting the Amazon website or contacting
Parenting Community
Some popular parenting communities and forums that are not specific to Amazon but offer a platform for parents to connect and share information include:
BabyCenter Community: BabyCenter is a widely known online resource for pregnancy and parenting. It offers a community forum where parents can connect with each other, ask questions, and share experiences.
What to Expect Community: What to Expect is another popular website and community for parents, primarily focused on pregnancy and parenting. It has a community forum where parents can interact and seek advice.
Reddit Parenting Subreddit: Reddit has an active parenting community with a dedicated subreddit called r/Parenting. It provides a platform for parents to ask questions, share stories, and discuss various parenting topics.
Facebook Parenting Groups: Facebook hosts numerous parenting groups where parents can join specific communities based on their interests or their child's age group. These groups allow parents to engage in discussions and seek advice from other parents.
Amazon Echo Dot Kids
Kid-Friendly Content: The Echo Dot Kids Edition provides access to age-appropriate content, such as kid-friendly music, stories, and skills (voice-activated apps). Amazon curates and filters the content to ensure it is suitable for children.
Parental Controls: Parents can manage and customize their child's experience through parental controls. They can set time limits, restrict certain features or content, and review their child's activity using the Parent Dashboard.
Voice Profiles: The Echo Dot Kids Edition allows multiple voice profiles, so each child in the household can have a personalized experience. The device recognizes individual voices and can provide customized responses and content based on the child's profile.
Is Amazon kids safe?
Here are some key aspects to consider regarding the safety of Amazon Kids:
Content Curation: Amazon Kids employs a team of editors who curate and select content specifically for children. They strive to offer age-appropriate and child-friendly content, including books, videos, apps, and games.
Parental Controls: Amazon Kids provides robust parental controls that allow parents to set limits, manage content access, and customize settings based on their child's age and preferences. These controls help parents monitor and control their child's activities on Amazon devices.
Content Filtering: Amazon Kids includes content filtering options to prevent children from accessing inappropriate or explicit content. Parents can set content filters and restrict access to certain types of content.
How does Amazon work for kids?
Amazon Kids: Amazon Kids (formerly known as Amazon FreeTime) is a subscription-based service that provides a curated collection of age-appropriate books, videos, apps, and games for children. It offers a kid-friendly interface and customizable profiles for each child in the family.
Parental Controls: Amazon devices, such as Fire tablets and Echo devices, come with robust parental control settings. Parents can set up restrictions, manage content access, set time limits, and review their child's activity using the Parent Dashboard
Amazon Kids+ (formerly FreeTime Unlimited): Amazon Kids+ is a subscription service that offers unlimited access to thousands of kid-friendly books, videos, apps, and games. It includes content from popular brands like Disney, Nickelodeon, and PBS Kids, providing a wide range of entertainment and educational options.
Alexa Skills for Kids: Amazon's voice assistant, Alexa, has a variety of skills and features designed specifically for kids. These skills cover educational content, interactive stories, games, and more, providing a hands-free and voice-controlled experience for children.


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